Final Logo

I decided to go with my first logo idea. I used mostly warm colors because they signify hot, which is representative of the spicy cuisine served at Risque. I contrasted the warm colors against the black fork because it makes the fork stick out. Also, I decided to have the chili pepper wink while sweat drips from his head to signify the hotness and to challenge the consumer to try our spicy cuisine. The pepper is wearing a hat with an "R" on it because the "R" stands for Risque and the hat blends with the other theme colors in the logo. Finally, I used a flame to dot the "i" to stay constant with the "hot" theme.

Logo Sketches

I chose to incorporate a flame to dot the "i" in my first logo because it signifies that the food is hot. Also, I wanted to represent the spiciness of the cuisine in my logo by placing a chili pepper where the accent should be placed, above the "e". I made the chili pepper smile and wink because it dares you to try the restaurant's spicy food.

I chose to make the chili pepper spit fire in the second logo to add more action into the logo. It also adds to the hotness and spiciness of the overall look.

I chose to place a crown on top of the "R" because it is aesthetically pleasing and shows that the restaurant is superior to other spicy food establishments. Also, I incorporated the Tampa skyline in the background of the lettering because it is the origination of the restaurant if expansion ever occurred in the future.

I chose to make the fourth logo similar to the third, but I replaced the crown with a sun. I thought it made more sense to incorporate a sun into the "R" than a crown because it ties in with the theme of the restaurant.

The final logo I devised also uses the "R" as a basis of creation. I decided to make the circular part of the letter out of chili peppers of different colors to show the variety of spices at the eatery.

Calligramme

I decided to create a picture of a boat under the sun in honor of Gasparilla, which is being held this weekend. I incorporated the colors of Gasparilla, which are black and red, to connect the colors with the theme.

Logo Critiques

1.) Apple- I feel that this logo is extremely effective because it represents the entire world and the company. The different colors exemplify that this product is for people of all colors across the world. Also, it showcases a sleek-looking apple, letting consumers know that they make sleek and up-to-date products.

2.) McDonald's- The logo is plain, but it is recognizable worldwide. Also, the giant, golden M reminds me of two giant french fries, which communicates the company's selling point. It makes the viewer hungry.

3.) Burger King- The colors for this logo are poor and so is the design. I would make the logo more appealing and appetizing because the company is trying to sell burgers. I would make the colors more aesthetically pleasing by using a gold and purple color scheme. Also, I would make the burger look more  realistic by adding the meat, lettuce, and tomato inside of the bun.

4.) New England Patriots- I feel the New England Patriots logo represents the ideal team image. The red, white, and blue colors represent America and the patriot head represents freedom. Overall, the design is up-to-date, but the message is timeless.

5.) Tampa Bay & Company- The colors represent the city of Tampa in a phenomenal way. However, the design and company lettering is boring. I would incorporate the sun and palm tree, but integrate it within the lettering of the company logo. I would make the first T into a palm tree with a sun above it and make lightning with a cloud above it into the second T. 

Project 1: Part 1- 5 Ideas for Companies/Products

1.)    Tamp@Traxions- Company that promotes Tampa Bay and its attractions for tourists such as the Lowry Park Zoo, Florida Aquarium, Gasparilla Parade, Glazer Children’s Museum, Tampa Bay Bucaneers, Tampa Bay Lightning, Tampa Bay Rays, etc.

LOGO: Palm tree with sun above it to create the first T and then Lightning with a cloud above it for the second T.

2.)    Vita Beer- Healthy beer that contains vitamins and fruits.  

LOGO: Giant V with B connected to it and placed slightly under it. The V is red and the B is blue.

PACKAGING: Sleek look made with organic, biodegradable aluminum and contains finger slots on the side for consumers to hold the drink.

3.)    Risqué- Restaurant that serves spicy cuisine from different countries.

LOGO: Cursive lettering with red chili pepper above the E.

4.)    Afrodisiacs- Soul food restaurant.

LOGO: The O would be a smiling African American head with a giant afro.

5.)    Pet Sensitive- Adjust it for different settings for distance (10, 20, 40 feet). Sensor to recognize when ball is within 5 feet of device and shoots another one once it recognizes the ball in front of it that your pet fetched. It can hold up to 20 balls.

LOGO: Cannon trunk with a shooting line that comes out of it and curves above the head of a dog, whose head is turned in amazement at the flying stream.

PACKAGING: It would look like a miniature R2-D2, but without arms or legs and a cannon would be added to shoot the balls. The body would act as a storage unit for the balls and a sensor would be placed on the bottom of Pet Sensitive. 

Introduction

My name is Nate Walters. I am a 23-year-old senior at the University of Tampa and I am majoring in communication. I love living in Tampa and my university.


I am currently taking Digital Art and I hope to learn how to design logos, business cards, brochures, make animated commercials, and other useful creations that will help in my future advertising or marketing career.