1) What is your business?
We are a spicy cuisine restaurant, serving dishes from Mexico, Thailand and India in the greater Tampa area.
2) Describe your business in one sentence.
We serve the hottest cuisine in Tampa for those looking to explore their adventurous side.
3) Who is your target audience?
Business professionals, ages 21-50.
4) Who are your competitors?
Our competitors are Thai Island and Taj Indian Cuisine.
5) What makes them better/worse than your product/service?
Thai Island does not have a company website. The restaurant is extremely small and not very upscale. Taj Indian Cuisine’s website does not offer many pictures of the exterior and interior of the restaurant and lots of the components of the website are under construction. Also, it is situated on E. Fowler Ave., which isn’t a great location.
6) Do you currently have an identity?
No.
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
N/A.
8) How do you want your image to be seen in two years?
We want this company to be seen as a restaurant that not only offers delicious, spicy cuisine unlike any other place locally, but provides a unique dining experience unlike any other fancy restaurant in the greater Tampa region.
9) If your company was an animal, what animal would it be and why?
If my company was an animal it would be a lion because the experience is fierce and exciting.
10) If your company/brand was a person, who would it be and why?
If my company was a person it would be Angelina Jolie because she is hot, risqué and intriguing.
11) If your company/brand was an object, what would it be?
If my company was an object it would be a pair of long heeled, red bottomed Christian Louboutin stilettos.
12) If your customer was a cartoon character, who would it be?
If my customer was a cartoon character it would be Betty Boop because she is sexual and stylish.
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