Sunday, April 15, 2012
Sunday, April 8, 2012
Tuesday, April 3, 2012
Animated Commercial Ideas
1.) I will use the chili pepper from my logo and copy it several times. I will have the chili peppers move from the bottom of the screen upward in 2 columns along the side of the screen. When they reach the top, they will begin to move inward and down. They will merge in the center to form a fork. Afterwards, they will disband and move downward in two columns along the side then circulate upward again. They will meet again in the middle and form some sort of dish served at Risque. The process will start all over again until they meet one last time to form lips. Then the chili peppers will vanish from the screen when a flame erupts in the center. The flame will be followed by smoke and then our slogan, "Dare 2 Be Spicy" will appear with contact information listed below it on a new frame.
2.) I will begin the commercial with a title that says, "Why Are Our Chili's Are So Hot Headed?" I will use the chili pepper from my logo. I will show him as a baby in a carriage being pushed by a man from Mexico on a cliff. The man will get aggravated when the carriage gets set on fire. He will then push the carriage into the water below. The chili pepper will be found and picked up by a chef outside of a restaurant in a river. Then it will be shown on a plate in a restaurant. The chili pepper will smile when before being eaten by a man. After eating the chili pepper the man's face will turn bright red and he will spew fire. Then the screen will cut into a frame where our slogan will appear with contact information listed below it.
3.) I will begin the commercial with a title that says, "Why Are Our Chili's So Hot Headed?" It will show a chili, from my logo, dancing on stage. The chili will be bumped off stage by a belly dancer into a plate of food. The man will stick his fork into his food and pick up the chili without noticing it is there. After he eats the chili his face will turn bright red and he will spew fire. Then the screen will cut into a frame where our slogan appears with contact information listed below it.
4.) I will begin the commercial with a frame that reads, "Enter at Your Own Risque." The first frame will fade into pitch black. Then, a fire will burst on screen, followed by a name frame that will picture a chef knife slicing up chili peppers with nobody holding onto it. Finally, a new frame will appear with a dancing belly dancer. After a brief period, devil horns will appear on top of her head and a red tail will appear behind her. The screen will cut into a frame where our slogan appears with contact information listed below.
5.) I will show a young man shivering, staring at an unpaid $300 electric bill. He will empty his pockets and pull out a $20 dollar bill. He will shake his head then a light bulb will appear above his head. He will walk down the street and it will show a sign that reads, "Risque: 1 Mile." Then it will show him biting into one of our spicy dishes covered in chili peppers. His face will turn red. The screen will then cut into a frame that reads, "Now That's How You Heat Up." Finally, the screen will cut into a frame where our slogan appears with contact information listed below it.
2.) I will begin the commercial with a title that says, "Why Are Our Chili's Are So Hot Headed?" I will use the chili pepper from my logo. I will show him as a baby in a carriage being pushed by a man from Mexico on a cliff. The man will get aggravated when the carriage gets set on fire. He will then push the carriage into the water below. The chili pepper will be found and picked up by a chef outside of a restaurant in a river. Then it will be shown on a plate in a restaurant. The chili pepper will smile when before being eaten by a man. After eating the chili pepper the man's face will turn bright red and he will spew fire. Then the screen will cut into a frame where our slogan will appear with contact information listed below it.
3.) I will begin the commercial with a title that says, "Why Are Our Chili's So Hot Headed?" It will show a chili, from my logo, dancing on stage. The chili will be bumped off stage by a belly dancer into a plate of food. The man will stick his fork into his food and pick up the chili without noticing it is there. After he eats the chili his face will turn bright red and he will spew fire. Then the screen will cut into a frame where our slogan appears with contact information listed below it.
4.) I will begin the commercial with a frame that reads, "Enter at Your Own Risque." The first frame will fade into pitch black. Then, a fire will burst on screen, followed by a name frame that will picture a chef knife slicing up chili peppers with nobody holding onto it. Finally, a new frame will appear with a dancing belly dancer. After a brief period, devil horns will appear on top of her head and a red tail will appear behind her. The screen will cut into a frame where our slogan appears with contact information listed below.
5.) I will show a young man shivering, staring at an unpaid $300 electric bill. He will empty his pockets and pull out a $20 dollar bill. He will shake his head then a light bulb will appear above his head. He will walk down the street and it will show a sign that reads, "Risque: 1 Mile." Then it will show him biting into one of our spicy dishes covered in chili peppers. His face will turn red. The screen will then cut into a frame that reads, "Now That's How You Heat Up." Finally, the screen will cut into a frame where our slogan appears with contact information listed below it.
Commercial Evaluations
1.) What is the visual style of the film (animated, live action, stop motion)?
2.) What is the tone (happy, sad, scary, funny)?
3.) What is the product they're selling?
4.) Who is their Target Audience?
5.) What is the 'problem' that the product is solving?
6.) How does the commercial talk about these problems?
7.) Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
8.) Do you feel that the commercial is successful? Why?
Domino’s Anti-Puffery Ad Campaign
http://www.youtube.com/watch?v=IgwPw59iqhw
1.) The commercial uses live action as the visual style.
2.) The commercial uses surprise.
3.) They are selling the natural ingredients used in Domino’s products.
4.) Their target audience is people who don’t prefer to eat at Domino’s.
5.) They are attempting to solve the problem that people don’t believe Domino’s uses 100 percent real cheese in their ingredients.
6.) The commercial addresses this problem by conducting a focus group and asking them if they believe that Domino’s uses 100 percent real cheese. After all the participants say “no” they unveil one of the pastures they use to get the “real” cheese for their ingredients by removing the walls around the focus group.
7.) The narrator is the man conducting the focus group on screen.
8.) I feel that this commercial is extremely successful because it disproves the misconception about Domino’s ingredients from a reverse psychological standpoint by using real people, not actors.
Dave & Buster’s “Fawesome” Commercial
http://www.youtube.com/watch?v=yOHky4E62oc
1.) The commercial uses live action as the visual style.
2.) The commercial uses an exciting tone.
3.) They are selling the fun atmosphere and food of the restaurant.
4.) Their target audience is young adults.
5.) They are attempting to solve the problem that adults perceive that they can’t have fun anymore at restaurants because they are “older.”
6.) The commercial addresses this problem by showing the viewer what a great time adults will have when dining out at Dave & Buster’s. It displays the games, food and beverages available to guests.
7.) The narrator is a voice-over off screen.
8.) The commercial is successful in reaching its target audience by showing the playful atmosphere at the restaurant. However, it is done in a cheesy manner, which takes away from the believability of the commercial.
PF Chang’s Lunch- Sandwiches Commercial
http://www.youtube.com/user/PFChangsChinaBistro?v=UsqZbDdAY_4
1.) The commercial uses live action as the visual style.
2.) The commercial uses a persuasive tone.
3.) They are selling their “unique” cuisine.
4.) Their target audience is people who are bored with the same, every day meals.
5.) They are attempting to solve the problem that people are getting bored and sick of eating the same food every day.
6.) The commercial addresses this problem by showing and stating that the average person eats 94 sandwiches a year. It says, “Don’t be average.” Then suggests going to PF Chang’s to solve this problem.
7.) The narrators are both voice-overs off screen.
8.) The commercial is successful because it visually and phonologically compares the “average” sandwich that people eat every day to the “unique” cuisine they can find at PF Chang’s.
Sonic Double Mushroom Swiss Burger Commercial
http://www.youtube.com/watch?v=Qmq6o8LadbY&feature=related
1.) The commercial uses live action as the visual style.
2.) The commercial uses humor.
3.) They are selling their new Double Mushroom Swiss Burger.
4.) Their target audience is middle-aged men.
5.) They are attempting to solve the problem that many people don’t receive “hot” food when ordering fast food.
6.) The commercial addresses this problem by having the two men who just received their food from Sonic discussing why the burger is so hot.
7.) At first, the narrators are two men on screen. The commercial ends with a narrator off screen.
8.) The commercial is successful because it provides a rational reason followed by a humorous explanation for why the burger is so hot. The first man asks, “You know why they are so hot?” The man sitting next to him answers, “Because they just made it.” The first man then goes off on a tangent about mushrooms being so hot that they could start a forest fire as his justification for the warmness. The dialog is followed by an up close view of the ingredients and the burger itself, which is pictured steaming. This last visual really emphasizes that Sonic serves “hot” food.
Chipotle Back to the Start Commercial
http://www.youtube.com/watch?v=aMfSGt6rHos
1.) The commercial uses animation as the visual style.
2.) The commercial uses sadness that transforms into happiness.
3.) They are selling the farms they use to cultivate their products.
4.) Their target audience is environmentally conscious people.
5.) They are attempting to solve the problem that many restaurants receive their products from sources that aren’t environmentally conscious and/or attentive to the quality of life of their livestock.
6.) The commercial addresses this problem by showing viewers that Chipotle cares about the animals and the environment. It shows that they care by telling a story of a farmer who realizes his animals’ quality of life and the environment is deteriorating due to careless and extreme industrialization. The farmer proceeds to build a new farm that is harmonious with nature and his livestock. The end result is Chipotle products.
7.) There is no narration. The commercial plays a Coldplay song titled “The Scientist” throughout.
8.) The commercial is successful because it does an excellent job of addressing the problem and providing a clear, visible solution to the audience. What makes the commercial even more successful is the noticeable link between the solution and Chipotle. This can be seen at the end of the commercial when the farmer loads his goods from the environmentally friendly farm into a Chipotle truck. Also, a sign is shown at the end that reads, “Cultivate a better world. Chipotle.com.”
2.) What is the tone (happy, sad, scary, funny)?
3.) What is the product they're selling?
4.) Who is their Target Audience?
5.) What is the 'problem' that the product is solving?
6.) How does the commercial talk about these problems?
7.) Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
8.) Do you feel that the commercial is successful? Why?
Domino’s Anti-Puffery Ad Campaign
http://www.youtube.com/watch?v=IgwPw59iqhw
1.) The commercial uses live action as the visual style.
2.) The commercial uses surprise.
3.) They are selling the natural ingredients used in Domino’s products.
4.) Their target audience is people who don’t prefer to eat at Domino’s.
5.) They are attempting to solve the problem that people don’t believe Domino’s uses 100 percent real cheese in their ingredients.
6.) The commercial addresses this problem by conducting a focus group and asking them if they believe that Domino’s uses 100 percent real cheese. After all the participants say “no” they unveil one of the pastures they use to get the “real” cheese for their ingredients by removing the walls around the focus group.
7.) The narrator is the man conducting the focus group on screen.
8.) I feel that this commercial is extremely successful because it disproves the misconception about Domino’s ingredients from a reverse psychological standpoint by using real people, not actors.
Dave & Buster’s “Fawesome” Commercial
http://www.youtube.com/watch?v=yOHky4E62oc
1.) The commercial uses live action as the visual style.
2.) The commercial uses an exciting tone.
3.) They are selling the fun atmosphere and food of the restaurant.
4.) Their target audience is young adults.
5.) They are attempting to solve the problem that adults perceive that they can’t have fun anymore at restaurants because they are “older.”
6.) The commercial addresses this problem by showing the viewer what a great time adults will have when dining out at Dave & Buster’s. It displays the games, food and beverages available to guests.
7.) The narrator is a voice-over off screen.
8.) The commercial is successful in reaching its target audience by showing the playful atmosphere at the restaurant. However, it is done in a cheesy manner, which takes away from the believability of the commercial.
PF Chang’s Lunch- Sandwiches Commercial
http://www.youtube.com/user/PFChangsChinaBistro?v=UsqZbDdAY_4
1.) The commercial uses live action as the visual style.
2.) The commercial uses a persuasive tone.
3.) They are selling their “unique” cuisine.
4.) Their target audience is people who are bored with the same, every day meals.
5.) They are attempting to solve the problem that people are getting bored and sick of eating the same food every day.
6.) The commercial addresses this problem by showing and stating that the average person eats 94 sandwiches a year. It says, “Don’t be average.” Then suggests going to PF Chang’s to solve this problem.
7.) The narrators are both voice-overs off screen.
8.) The commercial is successful because it visually and phonologically compares the “average” sandwich that people eat every day to the “unique” cuisine they can find at PF Chang’s.
Sonic Double Mushroom Swiss Burger Commercial
http://www.youtube.com/watch?v=Qmq6o8LadbY&feature=related
1.) The commercial uses live action as the visual style.
2.) The commercial uses humor.
3.) They are selling their new Double Mushroom Swiss Burger.
4.) Their target audience is middle-aged men.
5.) They are attempting to solve the problem that many people don’t receive “hot” food when ordering fast food.
6.) The commercial addresses this problem by having the two men who just received their food from Sonic discussing why the burger is so hot.
7.) At first, the narrators are two men on screen. The commercial ends with a narrator off screen.
8.) The commercial is successful because it provides a rational reason followed by a humorous explanation for why the burger is so hot. The first man asks, “You know why they are so hot?” The man sitting next to him answers, “Because they just made it.” The first man then goes off on a tangent about mushrooms being so hot that they could start a forest fire as his justification for the warmness. The dialog is followed by an up close view of the ingredients and the burger itself, which is pictured steaming. This last visual really emphasizes that Sonic serves “hot” food.
Chipotle Back to the Start Commercial
http://www.youtube.com/watch?v=aMfSGt6rHos
1.) The commercial uses animation as the visual style.
2.) The commercial uses sadness that transforms into happiness.
3.) They are selling the farms they use to cultivate their products.
4.) Their target audience is environmentally conscious people.
5.) They are attempting to solve the problem that many restaurants receive their products from sources that aren’t environmentally conscious and/or attentive to the quality of life of their livestock.
6.) The commercial addresses this problem by showing viewers that Chipotle cares about the animals and the environment. It shows that they care by telling a story of a farmer who realizes his animals’ quality of life and the environment is deteriorating due to careless and extreme industrialization. The farmer proceeds to build a new farm that is harmonious with nature and his livestock. The end result is Chipotle products.
7.) There is no narration. The commercial plays a Coldplay song titled “The Scientist” throughout.
8.) The commercial is successful because it does an excellent job of addressing the problem and providing a clear, visible solution to the audience. What makes the commercial even more successful is the noticeable link between the solution and Chipotle. This can be seen at the end of the commercial when the farmer loads his goods from the environmentally friendly farm into a Chipotle truck. Also, a sign is shown at the end that reads, “Cultivate a better world. Chipotle.com.”
Sunday, March 25, 2012
Final Brochure
(INSIDE)
I made the inside of my brochure into a menu. That is why I changed the background color from burgundy to white. It made the text easier to read. Also, I decided to have a flame going across the background to make it look more appealing. I decided to have the type the same as the one I used for my slogan, to make the lettering uniform. However, I changed the size and border colors of the text to make it clear what was the name of the dishes and what was the description of them. I researched each of the dishes to make sure that my description and pricing was accurate. Also, I placed double-sided pitch forks to create a border for the picture of the dishes and to tie into the overall theme. I placed one for each section and displayed a variety of cuisine.
(OUTSIDE)
I changed the background slightly. I flipped the direction of the flame horizontally to make it look like the fire was connected by the corner fold. Also, I made the other side of the background burgundy because it looked better aesthetically than a white background. I placed a picture of a belly dancer in the top left corner and described the Risque experience beneath it using the same type and colors from the menu. Also, at the bottom I placed contact information regarding our Facebook and Twitter addresses. On the next fold, I blew up the chili pepper guy from my logo and placed him across the top. Then I placed my slogan and website information beneath the chili pepper. I placed the slogan here to break up and guide the viewer's eyes down to the bottom of the page. This is where I placed the hours of operation information. The first page of my brochure features my logo on the top. However, I decided to place it inside of a black oval because it made it stand out compared to the rest of the information inside of the brochure. This is important because I want the first thing the reader to look at to be my logo. Then I used pitch forks to break enclose and break up the main photograph of the Flame section of the restaurant. Finally, I placed the physical address and telephone number so that viewers would be able to easily find the information to make reservations and find Risque.
Tuesday, March 20, 2012
Final Letterhead
I placed my logo across the top of the letterhead. I then evenly spaced two large black forks along the side of the page to frame the text that would be placed inside of it. The fork on the right-side runs further down because I wanted to make the forks nearly touch the fire that runs along the bottom of the letterhead. Also, it enhances the aesthetics of the letterhead. Along the bottom inside of the fire I evenly spaced out the address, website and phone number and separated each by inserting the chili pepper from my logo. I had to increase the kerning and angle of the website to make it align better with the rest of the contact information along the bottom.
Friday, March 16, 2012
Final Business Card
I chose to divide the front of the card with a dark yellow fire. I then placed the logo on the left-hand side and changed the color of the fork from black to silver to make it stand out against the black background. I chose to use Washington D Regular font because it worked cohesively with the Bossanova MVB font I used for the lettering in the logo.
For the backside of the business card I used the same color for the background as I used for the fire on the front. I decided to place the slogan in black font with a red border to make the words stand out from the background. Also, I decided to put them resting on top of the double-sided black fork because the design ties in with the logo's fork as well as the devilish, hot theme. I then centered and placed the website in black underneath the slogan because it balances out the space between the top and bottom of the card to the center of the double-sided fork. I also aligned and added contact information pertaining to Facebook and twitter at the bottom right-hand corner. All of the lettering on the backside is written in Washington D Regular font for cohesive purposes.
Tuesday, March 13, 2012
Business Card Sketches
I wanted to have fire dividing the front of the card diagonally with the Risque logo on one side and the company address and telephone number on other. The logo would stay the same, but the fork would change color to silver. The address and telephone number would be written in black to contrast with the yellowish fire. The backside would have a giant black, double-sided fork running across the middle with the Risque tagline on the top in burgundy and the website in burgundy along the bottom. Finally, the chili pepper would be blown up and placed to the right of the fork.
The front would only include the "R" part of the logo and the colors would remain the same. The address, telephone number and website would be written along the right-side in black and the entire background would be yellowish. The back would show the chili pepper from the logo encircled by a burgundy colored oval. The entire background of the back would be black.
I would place my name, position, personal telephone number and email along the left-side of the front of the card in black. I would put the Risque logo going down the right-side of the front vertically. Also, the background of the front would be an off-green. The backside would have a giant black, fork running across the middle with the Risque tagline on the top in burgundy. Finally, the chili pepper would be blown up and placed to the right of the fork.
There would be a swooping white line to divide the Risque logo on the right-side of the front of the card. The background color for that side would be yellowish. The other side of the front of the card would feature the restaurant's hours, address and telephone number in burgundy. The background color for that side would be black. The back would feature the chili pepper from the logo positioned in the center and blown up. The background of the back would be black. At the bottom, the website would be written in black and a yellowish stripe would run along the base.
The front of the card would feature the Risque logo on the left-side and the restaurant address and telephone number in burgundy on the right-side in burgundy as well. The logo and restaurant information would have grey smoke coming off them and the background color would be black. The backside would have a giant black, double-sided fork running across the middle with the Risque tagline on the top in burgundy and the website in burgundy along the bottom.
Thursday, March 1, 2012
Corporate Identity Questionnaire
1) What is your business?
We are a spicy cuisine restaurant, serving dishes from Mexico, Thailand and India in the greater Tampa area.
2) Describe your business in one sentence.
We serve the hottest cuisine in Tampa for those looking to explore their adventurous side.
3) Who is your target audience?
Business professionals, ages 21-50.
4) Who are your competitors?
Our competitors are Thai Island and Taj Indian Cuisine.
5) What makes them better/worse than your product/service?
Thai Island does not have a company website. The restaurant is extremely small and not very upscale. Taj Indian Cuisine’s website does not offer many pictures of the exterior and interior of the restaurant and lots of the components of the website are under construction. Also, it is situated on E. Fowler Ave., which isn’t a great location.
6) Do you currently have an identity?
No.
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
N/A.
8) How do you want your image to be seen in two years?
We want this company to be seen as a restaurant that not only offers delicious, spicy cuisine unlike any other place locally, but provides a unique dining experience unlike any other fancy restaurant in the greater Tampa region.
9) If your company was an animal, what animal would it be and why?
If my company was an animal it would be a lion because the experience is fierce and exciting.
10) If your company/brand was a person, who would it be and why?
If my company was a person it would be Angelina Jolie because she is hot, risqué and intriguing.
11) If your company/brand was an object, what would it be?
If my company was an object it would be a pair of long heeled, red bottomed Christian Louboutin stilettos.
12) If your customer was a cartoon character, who would it be?
If my customer was a cartoon character it would be Betty Boop because she is sexual and stylish.
We are a spicy cuisine restaurant, serving dishes from Mexico, Thailand and India in the greater Tampa area.
2) Describe your business in one sentence.
We serve the hottest cuisine in Tampa for those looking to explore their adventurous side.
3) Who is your target audience?
Business professionals, ages 21-50.
4) Who are your competitors?
Our competitors are Thai Island and Taj Indian Cuisine.
5) What makes them better/worse than your product/service?
Thai Island does not have a company website. The restaurant is extremely small and not very upscale. Taj Indian Cuisine’s website does not offer many pictures of the exterior and interior of the restaurant and lots of the components of the website are under construction. Also, it is situated on E. Fowler Ave., which isn’t a great location.
6) Do you currently have an identity?
No.
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
N/A.
8) How do you want your image to be seen in two years?
We want this company to be seen as a restaurant that not only offers delicious, spicy cuisine unlike any other place locally, but provides a unique dining experience unlike any other fancy restaurant in the greater Tampa region.
9) If your company was an animal, what animal would it be and why?
If my company was an animal it would be a lion because the experience is fierce and exciting.
10) If your company/brand was a person, who would it be and why?
If my company was a person it would be Angelina Jolie because she is hot, risqué and intriguing.
11) If your company/brand was an object, what would it be?
If my company was an object it would be a pair of long heeled, red bottomed Christian Louboutin stilettos.
12) If your customer was a cartoon character, who would it be?
If my customer was a cartoon character it would be Betty Boop because she is sexual and stylish.
Sunday, February 19, 2012
Lyrical Collage
I used all the components that make up a "purple drank" and put them together in a cohesive purple environment. I used the pin light effect on the city in the background as well as the jolly ranchers, Sprite bottle and purple alcoholic drink in order to tie those elements into the atmosphere. I placed shadows and used the magic eraser underneath all of the objects in the water to make them look more realistic. For the lettering, I used different glows to make the letters stand out against the darker background and I bent the text to make it look like it was being pushed by the wind along the water. Finally, I made the city look like it was farther away by using a smoke-like effect to make it seem like steam was coming off the water and to place the city in the distance.
Saturday, February 18, 2012
Self-insertion
I inserted myself into the Kentucky Derby. I used the lasso, transform and eraser tools for the picture.
Thursday, February 9, 2012
Vector Illustration
I decided to make a vector illustration out of a Nike Google shoe. I made the outline with the pen tool and I had to make each section in layers in order to make the shoe look more three dimensional. Also, I made the shoe in sections to bring the Nike symbol to the front of the shoe so that it would show through the rest of the background colors. The shoe only uses four different colors, but in order to make sure that they were all the same gradient, tint, etc. to match the other different colored sections of the shoe, I used the eyedropper. The process was long, but rewarding.
Sunday, January 29, 2012
Final Logo
I decided to go with my first logo idea. I used mostly warm colors because they signify hot, which is representative of the spicy cuisine served at Risque. I contrasted the warm colors against the black fork because it makes the fork stick out. Also, I decided to have the chili pepper wink while sweat drips from his head to signify the hotness and to challenge the consumer to try our spicy cuisine. The pepper is wearing a hat with an "R" on it because the "R" stands for Risque and the hat blends with the other theme colors in the logo. Finally, I used a flame to dot the "i" to stay constant with the "hot" theme.
Friday, January 27, 2012
Logo Sketches
I chose to incorporate a flame to dot the "i" in my first logo because it signifies that the food is hot. Also, I wanted to represent the spiciness of the cuisine in my logo by placing a chili pepper where the accent should be placed, above the "e". I made the chili pepper smile and wink because it dares you to try the restaurant's spicy food.
I chose to make the chili pepper spit fire in the second logo to add more action into the logo. It also adds to the hotness and spiciness of the overall look.
I chose to place a crown on top of the "R" because it is aesthetically pleasing and shows that the restaurant is superior to other spicy food establishments. Also, I incorporated the Tampa skyline in the background of the lettering because it is the origination of the restaurant if expansion ever occurred in the future.
I chose to make the fourth logo similar to the third, but I replaced the crown with a sun. I thought it made more sense to incorporate a sun into the "R" than a crown because it ties in with the theme of the restaurant.
The final logo I devised also uses the "R" as a basis of creation. I decided to make the circular part of the letter out of chili peppers of different colors to show the variety of spices at the eatery.
Calligramme
I decided to create a picture of a boat under the sun in honor of Gasparilla, which is being held this weekend. I incorporated the colors of Gasparilla, which are black and red, to connect the colors with the theme.
Monday, January 23, 2012
Logo Critiques
1.) Apple- I feel that this logo is extremely effective because it represents the entire world and the company. The different colors exemplify that this product is for people of all colors across the world. Also, it showcases a sleek-looking apple, letting consumers know that they make sleek and up-to-date products.
2.) McDonald's- The logo is plain, but it is recognizable worldwide. Also, the giant, golden M reminds me of two giant french fries, which communicates the company's selling point. It makes the viewer hungry.
3.) Burger King- The colors for this logo are poor and so is the design. I would make the logo more appealing and appetizing because the company is trying to sell burgers. I would make the colors more aesthetically pleasing by using a gold and purple color scheme. Also, I would make the burger look more realistic by adding the meat, lettuce, and tomato inside of the bun.
4.) New England Patriots- I feel the New England Patriots logo represents the ideal team image. The red, white, and blue colors represent America and the patriot head represents freedom. Overall, the design is up-to-date, but the message is timeless.
5.) Tampa Bay & Company- The colors represent the city of Tampa in a phenomenal way. However, the design and company lettering is boring. I would incorporate the sun and palm tree, but integrate it within the lettering of the company logo. I would make the first T into a palm tree with a sun above it and make lightning with a cloud above it into the second T.
Friday, January 20, 2012
Project 1: Part 1- 5 Ideas for Companies/Products
1.) Tamp@Traxions- Company that promotes Tampa Bay and its attractions for tourists such as the Lowry Park Zoo, Florida Aquarium, Gasparilla Parade, Glazer Children’s Museum, Tampa Bay Bucaneers, Tampa Bay Lightning, Tampa Bay Rays, etc.
LOGO: Palm tree with sun above it to create the first T and then Lightning with a cloud above it for the second T.
2.) Vita Beer- Healthy beer that contains vitamins and fruits.
LOGO: Giant V with B connected to it and placed slightly under it. The V is red and the B is blue.
PACKAGING: Sleek look made with organic, biodegradable aluminum and contains finger slots on the side for consumers to hold the drink.
3.) Risqué- Restaurant that serves spicy cuisine from different countries.
LOGO: Cursive lettering with red chili pepper above the E.
4.) Afrodisiacs- Soul food restaurant.
LOGO: The O would be a smiling African American head with a giant afro.
5.) Pet Sensitive- Adjust it for different settings for distance (10, 20, 40 feet). Sensor to recognize when ball is within 5 feet of device and shoots another one once it recognizes the ball in front of it that your pet fetched. It can hold up to 20 balls.
LOGO: Cannon trunk with a shooting line that comes out of it and curves above the head of a dog, whose head is turned in amazement at the flying stream.
PACKAGING: It would look like a miniature R2-D2, but without arms or legs and a cannon would be added to shoot the balls. The body would act as a storage unit for the balls and a sensor would be placed on the bottom of Pet Sensitive.
Wednesday, January 18, 2012
Introduction
My name is Nate Walters. I am a 23-year-old senior at the University of Tampa and I am majoring in communication. I love living in Tampa and my university.
I am currently taking Digital Art and I hope to learn how to design logos, business cards, brochures, make animated commercials, and other useful creations that will help in my future advertising or marketing career.
I am currently taking Digital Art and I hope to learn how to design logos, business cards, brochures, make animated commercials, and other useful creations that will help in my future advertising or marketing career.
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